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From Melbourne to Mumbai: AFL targets India as part of drive to engage diverse communities
AFL CEO Andrew Dillon is in India for the week-long visit- a key step in fostering more focus on India as a place of potential for the AFL. Credit: Maddie Barra, AFL House-Melbourne, Victoria.
As Australia’s national football code looks beyond traditional markets, the AFL is turning its attention to India as part of a broader effort to become more culturally inclusive. AFL CEO Andrew Dillon is undertaking a week-long visit to explore grassroots development opportunities and attend the AFL India National Championships. With more than 20,000 participants across 11 Indian states, and initiatives such as the AFL Desi platform, the league views India as a key growth market and an opportunity for cultural exchange through sport. Hear more via this podcast.
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