India becomes world's fastest growing chocolate market

Chocolate

Source: Supplied

According to market research firm Mintel, India consumed an estimated 228 thousand tonnes of chocolate confectionary in 2016. SBS Punjabi's Preetinder Singh Grewal reports...


Indians are eating more chocolate than ever before because they think it is convenient and healthy.

“Our research indicates that consumers in India believe chocolate to be beneficial and convenient – seemingly the key reasons behind the growth of the country’s chocolate confectionery market, both in value and volume,” Marcia Mogelonsky, director of insight at Mintel Food and Drink, said in a statement.


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