Charting his course from radio to news television, this top mediaperson of the country talks about the journey of his professional life.
Our Pakistan correspondent takes us into the professional life of Imran Sanaullah, one of the top five news presenters of the country. Having started his career with radio, Mr Imran makes a very profound comment on the difference between radio and television news presentation. "Earlier, you would 'listen' to the news but today, you 'watch' it because television news has become performance," says he.
In a detailed interview with SBS Punjabi, Mr Imran shines a light on the dipping standards yet rising popularity of news television in Pakistan.
To listen to this interview in Punjabi, click on the player at the top of this page.
Listen to SBS Punjabi Monday to Friday at 9 pm. Follow us on Facebook and Twitter.
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