FIFA, the world football governing body, was thrown into turmoil after 14 sports marketing executives and football officials, including several from Zurich-based FIFA, were indicted by the United States in late May on bribery, money laundering and wire fraud charges.
Blatter has said he would step down as FIFA's president after an election that is likely to happen later this year or early next.
"To me, Platini is the most suitable candidate," German weekly magazine Focus quoted Adidas CEO Hainer as saying.
"During his two terms, he has done a really good job."
Adidas has been the provider of the World Cup match ball since 1970 and extended its partnership with FIFA in 2013 until 2030.
(Reporting by Maria Sheahan; Editing by Jon Boyle)
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