AFL courts multicultural Australia

Addressing the National Press Club in Canberra, Gill McLachlan says the AFL needs to adapt to demographic change in Australia.

AFL supremo Gillon McLachlan has made a bold pitch to expand the game's footprint by becoming the sport of choice for migrant Australians.

Addressing the National Press Club in Canberra a day after signing an extraordinary new $2.5 billion broadcast deal, McLachlan says the sport is examining new proposals to bring new talent into the game.

"Australia is changing and if we want to continue to be Australia's game, we need to change too," he said.