AFL fans want end to variable pricing

Variable pricing for high-demand AFL games should end after the national consumer watchdog ruled membership marketing was misleading, fans say.

Sydney Swans fans

AFL fans say variable pricing for high-demand games should end after a consumer watchdog crackdown. (AAP)

AFL fans say variable pricing for high-demand games should be dead and buried after the national consumer watchdog cracked down on misleading marketing.

Some general admission club members had to pay $39 extra to attend a high-profile game, on top of their annual membership fee.

Footy fans said it was not made clear when they signed memberships that they still had to pay extra for some games.

The AFL Fans Association lodged a formal complaint in May with the Australian Competition and Consumer Commission (ACCC), which found in their favour.

"It was clear from the beginning that charging fans to pay extra to attend matches they had already paid for was never going to prove popular," association president Brian Clarke said on Thursday.

The ACCC found the AFL's marketing did not make it clear some games would cost more.

"It is important that consumers considering whether to purchase an AFL or club membership are making this decision on the basis of complete information about the cost and benefits of membership," ACCC chairman Rod Sims said.

Mr Clarke called on the AFL to abandon variable pricing.

"Listen to fans and announce that variable pricing is not just terminally ill, but dead and buried," Mr Clarke said.

AFL media manager Patrick Keane said the AFL, which stopped charging extra for "reserve" classified games after round 15, fully co-operated with the ACCC.

"(The AFL) will work with all AFL clubs to ensure greater clarity in marketing communications around member entitlements," Mr Keane said.

A number of AFL clubs also changed the wording on their websites.

The additional ticket prices varied between $7.50 and $39.

Mr Sims said the ACCC would monitor the AFL's marketing and pricing, with any further problems risking potential $1.1 million fines for each contravention of the law.


Share

2 min read

Published

Updated


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world