Newly-listed mobile services provider amaysim is expecting demand for bring-your-own mobile phone plans to rise as more people avoid lock-in contracts.
The company's head of corporate affairs Ged Mansour said customers were seeing the benefits of subscribing to BYO device plans.
"An estimated 45 per cent of mobile phones were outside of a contract in the 2014 financial year, up from 40 per cent in 2012.
"The benefits of BYO plans include no long-term, lock-in contracts and the associated contract break fees, as well as the flexibility to switch provider."
amaysim, the fourth largest independent mobile provider in the country, made a solid debut the Australian share market on Wednesday.
After an initial fall when the stock began trading at 1200 AEST, buyers clambered on board.
The stock closed at $1.90 - a five per cent premium to the $1.80 investors paid during amaysim's initial public offer ahead of its share market float.
Chief executive Julian Ogrin said the company, which holds about two per cent of the mobile service provider market, or 700,000 customers, was developing a notable challenger brand in the mobile industry.
"We see a strong demand for BYO mobile services, a growing need for mobile data and a growing mobile market," he said.
The company recorded a 93 per cent subscriber compound average growth rate from the 2011 to 2014 financial years.
It listed on the Australian share market after undertaking its initial public offer that raised $207 million in early July.
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