Amazon has unveiled a waterproof version of its Kindle Oasis e-reader.
The portable device was first introduced in 2007 and sparked the rise of e-readers and digital books.
Amazon said the new Kindle Oasis, which will start at GBP230 ($A390), can withstand immersion in up to two metres of water for up to an hour.
The new device also features a 7-inch display and fast charging capabilities, meaning it can be charged to 100 per cent from zero in less than two hours, the company says.
However, the new Kindle will face competition from physical books, with figures from research group Nielsen released earlier this year reporting a rise in physical sales coinciding with a fall of 4 per cent in demand for e-books in 2016.
The second generation Kindle Oasis also acknowledges consumer love for physical books in its design, which Amazon says has been ergonomically developed to feel like the spine of a book when resting in the hand.
The tech giant also believes it can counter such figures with improved durability and specifications, and said its new Kindle was the "most advanced ever" and would enable users to "read in even more places".
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