Watch FIFA World Cup 2026™ LIVE, FREE and EXCLUSIVE

Analysis: What's the future of free-to-air TV?

The Nine Network, Seven West and Channel 10 have all been affected by turmoil lately. Business Reporter Ricardo Goncalves reports on the future of free-to-air TV.

ricardo_L_120622_sbs_1375998025

They were once golden cash-cows, delivering millions of dollars to its stakeholders, and churning out stars across news, sport and entertainment. But the business of television has changed, due to new technology and a drier advertising environment.

Nine Entertainment was at the brink of bankruptcy, while Seven West recently failed to provide a profit outlook because of unstable conditions. And Channel 10 went through a very public cost-cutting program, which saw programs axed and jobs lost.

So where's the future for free-to-air TV? SBS Business Reporter Ricardo Goncalves reports.


1 min read

Published

Updated

By Ricardo Goncalves

Source: SBS


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Watch now

Watch the latest news videos from Australia and across the world