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Angry Birds creator Rovio's profit slashed

The Finnish maker of the popular mobile game Angry Birds has reported a 50 per cent drop in profits in 2013.

A poster of the popular mobile game Angry Birds

The Finnish maker of the popular mobile game Angry Birds has reported a 50% drop in profits in 2013. (AAP)

Rovio, the Finnish maker of the popular mobile game Angry Birds, has reported a 50 per cent drop in profits in 2013 as it increased investment to face growing competition.

Net profits dropped to 26.9 million euros ($A40.34 million) from 55.5 million euros in 2012, while revenue slightly increased by 2.5 per cent to 156 million euros.

The company, which had revenues of 5.4-million euros in 2010, wants to expand beyond the video games business to become a global entertainment firm.

Angry Birds involves using slingshots to launch little birds at fortresses built by green pigs. Highly addictive, it quickly became the most successful mobile game in history, and has spawned an entire franchise of merchandise and media tie-ins.

"We're creating long lasting business, and strongly believe our entertainment strategy will consolidate Rovio's position as one of the world's most beloved brands," the company said in a statement on Monday.

In 2013 Rovio opened six amusement parks in Finland, Spain and China and entered the publishing business with more than 100 children's books in over 30 languages.

It also created a movie animation production team in the US and the first Angry Birds feature film is expected to premiere in 2016.


2 min read

Published

Updated

Source: AAP


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