The world's first logo-recognition app will turn an Android or Apple phone into a digital fundraising tool.
And, as people carry fewer coins or notes, charities hope it will help fill the black hole in fundraising.
Research supplied to SnapDonate.org by the Charities Aid Foundation and the Payments Council, the body responsible for ensuring UK payment services work, suggests charities may miss out on a chunk of the STG1.6 billion ($A2.9 billion) given to good causes by the British public in cash each year as the amounts of money people have in their pockets are dwindling.
Donations on the app will all be sent via fundraising platform JustGiving.
The app deducts no fees, shows no ads, and stores no personal information about donors. JustGiving charges its standard handling fee.
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