Apple closes acquisition of Beats music

Apple has made its biggest-ever acquisition, securing a $US3 billion ($A3.2 billion) deal for Beats, the brainchild of Jimmy Iovine and Dr Dre.

Apple logo

(File: AAP)

Apple has closed its $US3 billion ($A3.2 billion) deal for Beats, the high-end audio equipment and streaming music service, a tie-up that could allow the iPhone maker to reach new audiences.

"Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family," Apple said on its website on Friday.

"Music has always held a special place in our hearts, and we're thrilled to join forces with a group of people who love it as much as we do. Beats co-founders Jimmy Iovine and Dr Dre have created beautiful products that have helped millions of people deepen their connection to music."

Apple offered no indication of any new products or services it may offer with Beats, but speculation has swirled around the possibility of new wearable tech that may be on the horizon.

Apple's biggest-ever acquisition also bring on board the talent of Beats brains Dr Dre, a rap musician, and Iovine.

Iovine, a producer for U2, Dire Straits, Stevie Nicks, Tom Petty and The Heartbreakers, and Patti Smith, is seen by some as a visionary for recognising the trend toward online streaming and subscriptions, and away from Apple's model of purchasing individual songs on the internet.

Separately, France-based media conglomerate Vivendi said its Universal Music Group unit sold its 13 per cent stake in Beats for $US404 million.


Share
2 min read

Published

Updated


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world
Apple closes acquisition of Beats music | SBS News