Apple says more than 11 million people have signed up for a trial of its music streaming service since it launched on June 30.
The three-month trial membership is free. After that, individuals can pay $US10 a month, while families of up to six people can pay $US15 a month for unlimited access to Apple Music on their devices. Apple says two million people have signed up for the family plan trial.
In addition to the streaming subscription plan, Apple Music also includes a free internet radio station and a media platform for artists to upload songs and videos for fans.
In comparison, popular music streaming service Spotify has more than 20 million paying subscribers.
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