High Street chain store Argos is launching its own brand of tablet computer.
The 18cm device costs STG99.99 ($A170), is called MyTablet, and will come in pink or silver metal cases. It goes on sale on Wednesday.
It will run Google's Android Jelly Bean 4.2.2 operating system and comes pre-loaded with apps, including Facebook and Twitter, and games.
The high street retailer said the proportion of Argos sales via mobile devices, which include tablets, is now 15 per cent.
Internet browsing, TV, music and video streaming, Skyping and social networking can all be carried out on MyTablet.
A spokesman said the device has been designed "with teenagers in mind offering all the functionality of a traditional tablet with built-in parental controls for younger users".
It is powered by a 1.6GHz dual core processor, with a 18cm, 1024x600 resolution LCD glass screen and features 8GB of memory which with a Micro SD port which can support up to 32 GB with a Micro SD Card.
The device has a built-in two mega pixel camera plus a front facing camera, and is Wi-Fi enabled with Bluetooth capabilities.
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