At least one Australian company has caved to a social media campaign against Halal certification, but a number of others are resisting.
Halal products are made using processes that comply with Islamic religious beliefs.
But websites like "Halal Choices" are encouraging people to boycott businesses that have had their goods Halal-certified, amid claims that certification fees are funding terrorism.
Halal certification can be both a blessing and a curse in an age of social media warfare.
Certification can mean access to potentially lucrative markets for Australian businesses wanting to export to Islamic countries.
But South Australia's Fleurieu Milk and Yoghurt Company has decided to give up its certifcation, which means it's lost a $50,000 dollar deal with Dubai-based airline Emirates.
Fleurieu paid $1000 to be certified for the Emirates deal.
Marketing manager, Nick Hutchinson says the company dropped the certification after being bombarded with criticism over social media.
"We've now received a lot of backlash for making this call about giving in to minority groups and so forth and we understand that, and I guess unless you're in the position where you're copping the abuse and sitting there, its a hard one. But, unlike other companies we knew that we could continue to supply Islamic countries if we wanted to, without the certification."
Facebook sites Halal Choices and Boycott Halal targetted the company with claims that Halal certification fees end up financing terrorism.
Fleurieu says it's a victim of online bullying.
But Kirralie Smith from Halal Choices has told the ABC, it was raising valid questions as to why Halal certification was even needed.
"Well, we have a different definition of bullying, because they're questions that need to be asked. Why does a milk company have to pay fees when Muslims will consume their product anyway and there are Muslims commenting on those things saying that's right, there should be no certification fees on milk?"
Peak body "Muslims Australia " has dismissed the terrorism funding claims as baseless.
Dr Anas Nadvi is the manager of Halal Services and Islamic Affairs.
"Regarding the income of Halal certification, there's no way to support terrorist organisations by any means. Halal certifying bodies are monitored by the government, the Department of Forests and Fishery in Australia."
The head certifier at Halal Australia, Mohammad Khan, also says there's no evidence to support the terrorism funding allegations.
He says the anti-Halal groups are simply engaged in an anti-Muslim campaign.
"Circumstantial evidence suggests that it's nothing but anti-Muslim campaign and that's not very healthy for the future generation as well. It is damaging for national economic growth in Australia, also for the harmony of future generations, so we are really stirring up the situation for nothing and creating some kind of confusion and hatred, particulary amongst our children, so that's not a very healthy sign."
Other brands targetted include chocolate company Cadburys, cereal manufacturer Sanitarium, Byron Bay Cookies and the pie producer, Four N Twenty.
Byron Bay Cookies says Halal certification allows it to have healthy exports and has enabled it to be one of the biggest employers in Byron Bay.
Four 'N Twenty has decided to fight the campaign by defending itself in the online space by explaining its position.
Fleurieu's Nick Hutchinson says if people feel compelled to mount arguments against the payment of Halal certification fees they'd be better directed at government authorities and not businesses.
"If a company wants to sell meat or they want to expand their company internationally by selling meat, for example, and they need to pay a thousand dollar fee and they can make say five million dollars in sales in Islamic country well of course they're going to do it so, yeah, to target these people who are trying to, they've created jobs for South Australians. They're bringing money from foreign countries back into South Australia, they're doing great things for us so attacking them personally is not fair."
