Australians use more screens

Australians are adding more big and small screens to their collection, thanks to the ability to surf the internet, according to a new report.

Australia's love of big and small screens shows no signs of abating.

Households had on average 6.4 television, tablet, desktop and lap top computers as well as smartphones in the first quarter of 2016.

That's up 4.9 per cent from 6.1 screens over the same period in 2015, according to the latest Australian Multi-Screen Report by ratings companies OzTAM and Regional TAM, plus data firm Nielsen.

Australia's love affair with screens has risen sharply over the past four years, with households on average owning 5.4 screens in the first quarter of 2012.

The majority of the screens are internet-capable, with tablets seeing the biggest growth.

"Many more screens, vastly greater content and platform choice, yet the same number of hours in the day: if anything's surprising it's how strong broadcast TV remains," OzTAM chief executive Doug Peiffer said.

About 22.3 million Australians watch broadcast television, which includes free-to-air and subscription channels, each month, with average weekly reach at 86.1 per cent of the population, according to the report.

Australians watch on average 85 hours and 12 minutes of broadcast TV on their home televisions each month. Year-on-year that's down four hours and 16 minutes a month.

The report also found that online Australians are using more screens, with 76 per cent claiming to watch TV and surf the internet simultaneously.

About 33 per cent say they access content on two or more devices while watching TV.

The most common activities on desktop and laptop computers are email, search and banking.

On tablets, its search, email and news.

The top smartphone activities are related to getting information outside the home, such as accessing maps and directions, checking the weather, and other small or frequent tasks, according to the report.

Surfing social media is more prominent on smartphones and tablets than computers.

Watching online video is more popular on computers and tablets, thanks to their larger screen sizes.


Share

2 min read

Published

Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world