Australia's adult industry using Twitter for marketing

The social media platform Twitter is one of the most popular, and it is being used by Australian adult entertainers to market themselves without fear of censorship.

Australia's adult industry using Twitter for marketing

Source: SBS

 
There are widespread media reports Twitter is about to purge up to 10 million users for posting pornography on their accounts, but this is unconfirmed.
 
The claim has not stopped adult performers like Ashton Avenue using the service to promote their business.
 
Even before a performance Ms Avenue knows she'll have a steady stream of clients waiting. Using Twitter she is able to promote her latest club appearance to her nearly 14,000 followers.
 
"I got onto Instagram about two years ago. I'm onto my third account, I've been deleted twice. I dunno, for being reported. So I've had to tone it down a bit. That's why I use Twitter now, because you can post whatever you want," Ms Avenue said.
 
Ms Avenue has been banned on Facebook in the past and now only uses her account occasionally.
 
Twitter is the social media tool most used by the adult industry, because it has no filters.
 
"I have some porn star friends and just other adult sites and it's whatever goes, it's hardcore," she said.
 
Ms Avenue actively tries to keep younger viewers away from her Twitter account.
 
"12 to 13 to 17-year-olds. If they contact me, I delete and block them. Delete all their comments and block them straight away. I just don't think it's appropriate."   

 
The type of content that can be posted on a social media platform depends on each company's content restrictions.
 
Facebook has some of the strictest guidelines, removing pornographic content and often blocking users who repeatedly post adult content.
 
Instagram has similarly strict guidelines. It will remove inappropriate videos or photos and frequently deletes accounts.
 
Twitter has the fewest restrictions with users able to post as much adult content as they want without the risk of photos, tweets and videos being deleted.
 
If Twitter does purge the 10 million accounts with adult content, it would follow a move by advertisers to pull sponsored tweets for fear of them appearing next to explicit material.
 
Michael Fraser is the Director of the Communications Law Centre at the University of Technology, Sydney.
 
He says despite Australia having laws regulating content in the media, social media posts - with the exception of extreme material such as child pornography - remain unpoliced.
 
"If their material amounts to inciting terrorism, if there's material like that up on the social media sites, or inciting people to crime, or vilification or abuse, then in that case the criminal code may apply to the people who uploaded it. But the social media, their responsibility depends on their own policies."
 
Social media specialist, Annette Maloney prevents her children from using Twitter.
 
She says that from a business perspective, the motivations of the adult industry are understandable. However she believes greater censorship of explicit material from children is needed on Twitter.
 
"A lot of the adult industry are on there 'cause it's 140 characters, you can get your message across hard and fast, so to speak. And it's very successful for them. It's one of the biggest industries in our country and in other countries.... You only have to scroll through your own Twitter feed to see some of the inappropriate content that just flashes past your eyes."
 
Twitter was approached by SBS for comment for this story.
 

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3 min read

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Updated

By Naomi Selvaratnam
Source: SBS

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