Back to obscurity for all but a few after World Cup

VANCOUVER (Reuters) - With the Women's World Cup party over it was back to reality for many of the players who headed home on Monday to resume 9-to-5 jobs, school studies and raising families.

Back to obscurity for all but a few after World Cup

(Reuters)





Women's football basked in the spotlight during the month-long tournament, delivering an entertaining spectacle that produced record-smashing television ratings and an eye-popping total attendance of 1.35 million after 52 matches.

But only a lucky few from the record 24 teams that qualified for the tournament, which the United States won on Sunday with a 5-2 win over Japan, will return home to earn a living as a professional football player.

Players in the U.S.-based National Women's Soccer League earn yearly wages of between $6,842 and $37,800 (£4,385 to £24,224), which pales in comparison to Real Madrid's Cristiano Ronaldo ($79.6 million) and Barcelona' Lionel Messi ($73.8 million), who both rank in the top five on Forbes' 2015 highest-paid athletes list.

The U.S. team will get $2 million for their World Cup win, well below the $35 million Germany received for winning the men's World Cup last year.

Some of the American World Cup winners, however, will cash in on their success through endorsement deals, most notably Carli Lloyd after she fired a sensational hat-trick within the first 16 minutes of the final.

But for the vast majority of the 552 players who competed in the Women's World Cup, football is merely part-time job squeezed in around jobs and families.

The Women's World Cup and the exposure it received allowed the sport to take another step forward but there is a still a large mountain to climb before the women's game can come close to matching the men in popularity.

While the 2015 World Cup can be considered a massive success by most sporting standards -- entertainment, attendance, and viewership -- it will not dramatically catapult women's football into a new orbit.

The trick now for FIFA and the national associations will be building on that momentum and maintaining interest between major international events.

"When we won the World Cup (in 2011) people began to take notice of soccer in Asia," Japan's Aya Miyama said before her team fell to the United States. "But just before the World Cup this time the popularity has begun to decline in Japan as well as Asia."

The challenge facing football officials in Japan was not made any easier after their devastating loss to the United States.

But efforts are being made across the board to level the playing field and improve on the depth and quality of sport.

FIFPro, world football's players' union, announced an initiative during the World Cup that it would allow women worldwide to join the union as direct members.

At the same time FIFA staged a three-day women's football leadership symposium in Vancouver with the purpose of putting more women in decision making positions.

But it is at the domestic league level where the sport must see real growth if women's football is to flourish.

"The national team is always the icing on the cake, it is the bit everyone sees," said England coach Mark Sampson, whose team was the World Cup surprise package and won the third-place match over Germany.

"But we can't forget the hard work, the dedication that goes on back home to get these players into a position where they can play in a World Cup, to get this team in a position where they can compete in a World Cup and put the game in a place where there are so many people playing it and so many people interested in it."





(Editing by Frank Pingue)


Share

4 min read

Published

Updated

Source: Reuters


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world