Brazilian dancers and topless male drummers.
Not exactly what one normally associates with cricket.
But that was the case at Friday's one year to go launch for the 2015 World Cup to be held in Australia and New Zealand.
The performers were part of a colourful launch in Sydney's CBD designed to attract the attention of media and workers taking their lunchtime break at Martin Place.
Crowd numbers for the 50-over game have dropped in recent times in Australia with interest in the format having peaked in the 1980s and 1990s.
Prime Minister Tony Abbott joined former Test captain and champion batsman Allan Border, express paceman Brett Lee and rising fast bowler Pat Cummins in spruiking the 14-nation tournament on Friday.
"Not only will our skills on the pitch be on show, but our country will be as well," Mr Abbott said.
"I look forward to welcoming teams and supporters from around the world next year.
Mr Lee and Mr Cummins tipped hosts Australia and New Zealand to dominate but World Cup-winning captain Mr Border wasn't so certain.
Mr Border was central to Australia's maiden World Cup success in 1987 and had some advice for the current squad.
"They will have to work hard for their runs if there's an attacking bowling option during those middle overs rather than just going through the motions," he said.
Australia and New Zealand will host 49 matches over 44 days with the opening match to be played in Christchurch and the final to be held at the MCG.
Tickets for pool matches start at $5 for children, $20 at adults, and a family of four for $50.
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