Barbie makes Sports Illustrated

Barbie is flaunting her frame in Sports Illustrated Swimsuit's 50th anniversary issue alongside super models.

After 50 years of debate over her unattainably perfect figure, Barbie is flaunting her frame in Sports Illustrated Swimsuit's 50th anniversary issue.

The magazine issue, which comes out on Tuesday, features well-known super models like Christie Brinkley alongside Barbie wearing the black-and-white swimsuit the plastic doll wore when she made her debut in 1959.

Mattel is promoting the feature with a hashtag "unapologetic" on Twitter and a billboard in New York's Times Square.

The campaign is a departure for the 55-year-old doll, which has been both beloved as a plaything and criticised as an unrealistic standard of beauty for decades.


1 min read

Published

Updated

Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Watch now

Watch the latest news videos from Australia and across the world