The crest itself, based on a design in 1910 by one of their own players of the time, is familiar to Barca's global fan base. It features the letters FCB and a football over the flags of the city and Catalonia and the blue and red stripe of team's strip.
But Barcelona also sought to protect the empty shield shape, which has extra points of embellishment, to use on merchandise. That was rejected by the EU trademark office last year.
Following an appeal by the club, the General Court of the European Union, based in Luxembourg, concluded: "None of the characteristics of the sign at issue contains any striking feature which is liable to attract the attention of consumers.
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
"Crests are commonly used in business for purely decorative purposes without fulfilling the function of a trademark."
(Reporting by Robert-Jan Bartunek; Editing by Alastair Macdonald and Keith Weir)
