"Big data" provider SkyFii has opened its public share offer ahead of an expected listing on the Australian Securities Exchange (ASX).
SkyFii hopes to raise at least $2.5 million through the issue of 12.5 million shares at 20 cents per share, to a maximum of $3.5 million through the issue of 17.5 million shares.
Big data describes the large and complex data collected from digital, technological and analogue sources, including Wi-Fi, e-commerce websites and social media.
Big data can be used by businesses to help them better understand their markets.
SkyFii's technology enables it to gather and analyse data on consumer behaviour.
SkyFii chief executive Wayne Arthur said retailers, for example, find it hard to deal with the huge amount of data that is available from so many sources.
"We've developed a technology platform that is, we hope, going to be that data management platform - that single point where all this data can be stored, be analysed, viewed and aggregated," he told AAP on Friday.
"That's the problem we're solving."
SkyFii can collect information in a number of ways.
It can "capture" a device such as a smartphone, tablet, laptop computer or camera as long as the device's Wi-Fi function is turned on.
If the consumer is in a shopping centre or mall, SkyFii can track their device and see where it goes.
Also, information can be collected on a consumer's online activity - excluding secure sites like banking - when they connect to a Wi-Fi service.
"We can start to make inferences about their interests and their behaviours, and what their potential to purchase a particular product might be," Mr Arthur said.
SkyFii provides the information to retailers who can use it to better understand where customers are going, which could affect store layout and staffing.
Retailers and advertisers can also use the data to advertise or engage with customers in real time through Wi-Fi, SMS, email, social networks or apps.
SkyFii intends to use funds from the share offer to fund ongoing operations and future growth.
SkyFii's offer closes on October 31, and shares are expected to start trading on the ASX on November 21.
SkyFii will list on the ASX by moving into the shell of defunct funds manager RKS Consolidated Ltd, whose shares were suspended from quotation in July 2008.
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