The All Blacks' third and final Bledisloe Cup Test against Australia in Dunedin on Saturday will be streamed live online to more than 45 countries.
New Zealand Rugby chief executive Steve Tew said the online broadcast would open up rugby to a wider audience around the world.
It is the first time New Zealand Rugby has streamed a Test match live on the All Blacks YouTube channel.
"The international popularity of the All Blacks on our social media channels is huge, with almost 70 per cent of our three million strong online community based outside New Zealand," Tew said.
"In terms of world rugby, it doesn't get much bigger than the All Blacks against our traditional rival, Australia.
"Providing fans from Manhattan to Moscow with an opportunity to watch the final Bledisloe Cup Test of the year supports our goal to showcase the All Blacks in new markets throughout the world and build our global fan base."
As well as the live stream, the match will also be available as video on demand on the All Blacks channel following the live match.
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