Essendon assistant coach Mark Harvey said it reminded him of a song - Sunday Bloody Sunday.
The Bombers' shock eight-point AFL loss to bottom side Brisbane at Etihad Stadium has prompted a furious reaction throughout the club.
Bombers chief executive Xavier Campbell vented his frustration on Twitter and the club's official feed then retweeted the post.
"Not good enough. Not even close. Fans deserve so much better. 41,000 came out today and we let you down," Campbell wrote.
When Joe Daniher announced last week that he had re-signed, the key forward spoke of their optimism about this season.
The thinking at Essendon was that after doing the hard yards in the first half of the year, the team was gelling.
The 10 players returning from their doping bans had become used to coach John Worsfold's game style and the Bombers were ready to fire in the run to the finals..
They went into their round-13 bye on the back of an outstanding 70-point demolition of top-four hopefuls Port Adelaide.
But coming out of the break, the circumstances of their two agonising losses have the potential to knock Essendon's season off the rails.
They somehow coughed up a 19-point lead with only a couple of minutes left against Sydney and lost by a point.
On Sunday, while Essendon clearly were below their best, the feeling was that Brisbane lacked the weight of experience and skill to cause one of the upsets of the season.
After all, there were compelling reasons why the Lions were two games clear on the bottom of the ladder at the start of round 15.
But after falling 27 points behind early in the final term, Brisbane roared back with six of the last seven goals for a famous win.
It leaves the Bombers 11th, two games out of eighth spot.
Damningly for Essendon, they were unable to adapt when Brisbane shut down their uncontested game.
Lions coach Chris Fagan said post-match their main focus was to stop Essendon's uncontested marks.
Brisbane won that category handsomely, 93-63, and it did not matter that Essendon dominated the inside 50s 61-48.
"For a team to say that they achieved what they wanted to achieve, by stopping us doing that, is an indictment on our ability to take that on," Worsfold said.
Essendon now have a massive game on Saturday against arch-rivals Collingwood, who are in even deeper strife after their loss to Hawthorn.
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