British beer drinkers are switching from pints to a half as the best way to enjoy their favourite tipple, new research shows.
Drinking from a third of a pint glass is now just as popular as downing a pint, according to a study by the Campaign for Real Ale (Camra).
A survey of 2000 people found that 34 per cent preferred a half pint glass compared with a quarter who used a pint or a third of a pint glass.
Camra said the trend showed people were drinking less, but were more adventurous when trying different beers.
The study, published at Camra's Great British Beer Festival in London, showed that most people tried new beers at festivals or in pubs rather than at home.
Tim Page, chief executive of Camra, said: "With more than 1200 breweries in the UK, and more beer styles being brewed than ever before, Britain has seriously got the beer bug.
"People are becoming more open to trying new beers and moving away from the mentality of drinking pint-after-pint of the same brew.
"Particularly for stronger, more full flavoured real-ales such as barley wines, or strong porters and stouts, a half or third of a pint is a much more sensible option and allows people to try a range of beers without drinking past their limits."
Over 200,000 pints are expected to be drunk by 50,000 beer lovers at this week's event.
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