"Some of this data is really revolutionary, the challenge now is knowing what to do with it, how to use it to tell stories." One of the most compelling technologies being tested is the use of "ghost skier" graphics depicting the last run, or quickest run so far, to compare with the skier on the course. "It is not as easy as you might think... everything happens so quickly," production head Arnand Simon told Reuters. "With the human eye it is very, very difficult to be able to tell who is doing better or who is leading. But with technology we can show many aspects from a skiers speed to their acceleration." Hutton says the "ghost skier" could transform the viewing experience in a way similar to the world record line being beamed onto swimming races. "It instantly puts the performance in context," he said. Initially, the technology would have to be voluntary, Hutton said, but the Paris-based Englishman does not see that as a barrier. "We have seen cyclists asking for technology to be put on their bikes, he laughed. "Because it puts them centre stage in the story... and typically athletes like to be centre stage." Eurosport, through parent company Discovery Communications, bought the exclusive multimedia rights to broadcasting the Olympics in some 50 countries and territories in Europe in a 1.3 billion Euros ($1.37 billion) deal which began on Jan. 1 and takes them through to the 2024 Olympic Games.
(Editing by Richard Lough)
