Small businesses looking to crack the Chinese market are being encouraged to forget costly trade missions and be part of the multi-billion dollar e-commerce industry.
The Victorian government has partnered with Australia Post to boost the number of businesses selling products through Chinese online juggernaut Tmall.
Owned by Alibaba Group, Tmall's user base has ballooned in recent years, with sales last financial year up 68 per cent to more than $170 billion.
Australia Post operates an Australian products only section on the Tmall website and wants more businesses to come on board.
The Victorian government will find China-keen businesses and help them meet the stringent quality regulations required to start selling overseas.
Minister for small Business, innovation and trade Philip Dalidakis said the new deal would be a "game changer", particularly for regional and rural businesses.
"It will allow them to participate in what we call virtual trade missions and sell their products to consumers in the world's largest market without ever having to leave their home," he said.
There are no limitations to the kinds of products sold on Tmall, offering an opportunity for all businesses, from dairy farmers, nut producers and baby clothing labels, Mr Dalidakis said.
"The opportunities are only limited by peoples' imagination," he said.
An Australia Post spokesman said the company was looking for opportunities to connect businesses in other states with Tmall.
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