A team of miniature Scottish scientists believe they have busted the popular myth that dropped toast is more likely to land butter side down.
Graham's The Family Dairy carried out the experiment with the help of Molly, six, Lily, five, and four-year-old Ernie.
The team buttered 100 slices of toast before knocking each one from the kitchen table at the company's base in Bridge of Allan, north of the Scottish city of Stirling.
The results showed 69 per cent landed butter side up, and they have now shared their research in a YouTube video.
"There's nothing more frustrating than dropping your toast when getting ready for work or school but we wondered why it always seemed to meet a messy end," said Carol Graham, the company's marketing director.
"We decided to conduct our own experiment with some little scientists who had a great time testing out the theory - and creating chaos in the kitchen as they did so," she said.
"They disproved the belief that toast always seems to land butter side down, but our team also discovered that the more butter on each slice, the more likely it was to avoid landing awkwardly.
"It seems that more spreading alters the shape, creating a slight curve and changing the pattern of its fall. So those who like to spread liberally are in luck," she said.
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