Lisa Montgomery recalls the terrifying moment she found out she had breast cancer.
She says she was in disbelief.
"You don't expect to hear the word cancer and you think that that's something that happens to somebody else. And then when you hear it I think there's a time after that that you have to convince yourself that that's just happened. And for me, I just kept pacing the room saying it over and over again because I really didn't believe it."
She received fast and affective treatment, but Cancer Australia CEO, Dr Helen Zorbas says not everyone has the same experience.
"There is evidence that not all patients in Australia are receiving the most appropriate care or the information they need about options that are right for them"
In response, Cancer Australia has released a statement, called 'Influencing Best Practice in Breast Cancer',
It's essentially a set of guidelines for health care professionals.
Among the recommendations, it advises health care providers to have conversations about genetic testing with patients who have a family history of breast cancer.
Also, to talk about the impact different treatments may have on fertility and fertility preserving options.
And, to offer a choice between mastectomy and breast conserving surgery with radiation - with both methods considered equally effective for survival.
Dr Helen Zorbas says its hoped the guidelines will help to ensure all Australians receive appropriate care
"Some of the practices will affect outcomes, including survival. Many of the practices are focusing on quality of life and patient experience. For example, having the conversation about fertility preservation before you have surgery isn't going to change your cancer survival, but might really impact on your quality of life and your choices."
It's estimated about 44 women every day and three men each week are diagnosed with breast cancer.
Prime Minister Malcolm Turnbull, speaking at a Pink Ribbon breakfast in Sydney, says the fight against breast cancer can be won.
"I want to encourage all of you and every Australian to take this opportunity of pink ribbon day to support the battle against cancer. It's one we can win. We'll win it with dollars but above all, we'll win it with your love."