Have you noticed Australia's telecommunications companies have ramped up their television advertising recently?
Have you noticed that they seem to be offering better deals?
Have you noticed the ads all feature and appeal to young users?
They're targeting younger users, because they're the most competitive segment, and they hope if young customers start using their products, they'll stick with them as they grow older.
Today Telstra posted a $4.3 billion profit, up 14 per cent. Shareholders will receive a full year 29.5 cent per share dividend, which is 1.5 cents more than the previous year. Not a bad return even without the solid Telstra share price performance over the last 12 months.
Mobile revenue rose 5.1 per cent, but growth is slowing. That's why Telstra, along with the others are aggressively competiting for market share, which is good news for consumers as Theo Mass from Arnhem Investment Management explains.
Competition is set top intensify, and consumers may see even better deals, as the iPhone 6 is launched.
Apple hasn't released any pricing details, nor a release date, but given the trend we're seeing from the telecos, a cheaper plan, or a greater subsidised handset may be on offer.
We'll have to wait and see.
