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Chevrolet spruiks tiny Trax SUV

Chevrolet will sell its tiny Trax SUV in the US and China, saying it will appeal to young buyers and downsizing baby boomers.

Chevrolet's smallest SUV is heading to its biggest markets.

The Chevrolet Trax will go on sale in the US and China early next year. General Motors unveiled the 2015 model on Tuesday evening ahead of the New York International Auto Show.

General Motors thinks young buyers and downsizing baby boomers who like the Chevy Equinox and the Honda CR-V will go even smaller, as long as they can still sit up high. The Trax, which shares a platform with Chevrolet's Sonic subcompact, is the same length as a Volkswagen Beetle - 168.5 inches (427.99cm).

The compact SUV's dimensions (and engine, for that matter) are the same as GM's new Buick Encore, which has seen stronger-than-expected sales since it went on sale in January 2013.

Encore sales more than doubled in the first three months of this year compared with the same period last year. The Trax has been sold since 2012 in Canada and Mexico. It is sold as the Chevrolet Tracker in Russia, South America and other markets.

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In terms of size, the Mitsubishi Outlander and Nissan Juke are close competitors, but there aren't many others. The Trax's body style is unusual in the US, where the smallest SUVs tend to be around 175 inches or longer.

But that's changing. The Jeep Renegade SUV, a Fiat-based subcompact revealed last month in Geneva, goes on sale in the US at the end of this year. Honda has teased an upcoming small SUV. And other carmakers that sell tiny SUVs elsewhere could quickly bring them to the US if customers demand them. Chevrolet forecasts global small SUV sales will jump 80 per cent by 2016.

Petrol prices in the US could dictate how well subcompact SUVs sell.

The Trax for the US market will be built in Korea and Mexico.


2 min read

Published

Updated

Source: AAP


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