Chinese tourists outspend others in Aust

Chinese visitors spent 43 per cent more in the 12 months to September than in the previous year, with a drop in the value of the Australian dollar helping.

Chinese tourist spending in Australia soared to $7.7 billion over the past year, rising at more than three times the rate of increase in overall visitor spending.

Spending by visitors from China rose 43 per cent in the 12 months to September compared to the previous year as a drop in the value of the Australian dollar helped make the country more affordable to overseas visitors.

Chinese visitor expenditure has now exceeded the tourist industry's annual target of $7.4 billion - set in 2010 - five years ahead of schedule.

It's also more than the combined $7.5 billion spent by Britons, Americans and Canadians.

Total inbound visitor spending grew 13 per cent to a record $34.8 billion, according to Tourism Research Australia.

The Australian tourist industry, which includes hotels, airlines, restaurants and operators, has received a welcome boost from the decline in the Australian dollar.

Even after its recent mini recovery, the Aussie is down almost 15 per cent against the US dollar compared to this time last year.

Tourism Research Australia managing director John O'Sullivan said the September quarter was the third straight quarter to boast double digit spending growth.

The priority now is to get visitors out of the capital cities and spending their dollars across the whole country, he said.

The 43 per cent increase in Chinese spending came as visitor numbers leaped by a quarter.

"The tyranny of time, distance and cost mean that Australia will never be a high volume destination," Mr O'Sullivan said.

"Our Tourism 2020 strategy is unashamedly focused upon yield: encouraging international visitors to stay longer, disperse further and ultimately do more and spend more while in our country."

Food and wine spending by visitors is approaching $700 million, far exceeding the $500 million target the industry set itself when it launched a Restaurant Australia advertising campaign in December 2013.


Share
2 min read

Published

Updated

Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world
Chinese tourists outspend others in Aust | SBS News