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Chromecast expansion misses Australia

Google's Chromecast has been released in 11 more countries, but Australia is not among them.

Google has released its Chromecast dongle to 11 more countries, but the wait for Australians continues.

The thumb-sized gadget, which allows users to transfer online video content from a mobile device onto an HD television, first launched in the US eight months ago.

According to the internet giant, Chromcast has done well in America, with "millions" sold to date.

On Wednesday the device was released in Canada and 10 European countries - Germany, Denmark, France, Spain, Finland, Italy, Norway, the Netherlands, Sweden and Britain.

Rumours have for months suggested Google was planning an Australian release, possibly in partnership with Telstra, but no announcements have been made.

The Chromecast device plugs into a television through an HDMI port, then communicates with a smartphone, tablet, or laptop over the wi-fi network.

Click the small icon, and you can send videos from your mobile device to your television, or use your smartphone as a remote control.

The device means consumers will be able to watch everything from cat videos on YouTube to feature films on Netflix.

Content will also vary by country. In the UK, viewers can use the device to watch programs from the BBC, in France, they can use it for FranceTV Pluzz and SFR TV.

While there have been other devices to connect televisions to mobile devices before, such as Apple's Air Play, Google is betting that the simplicity of its device, its size, and price - it sells for $US35 ($A38.47) - will win over the market.

It is also proud of the way Chromecast allows users to "multitask" - it is possible to send mails and use other applications while watching television.

According to rumours, online shopping giant Amazon will also release its own television-smartphone interface next month.

Pascal Lechevallier, the founder of What's Hot, a consultancy which specialises in new media, said the device was a great way for multi-channel networks on YouTube to be watched on the home's main television.

"History is changing, and the video offering online is going to become even larger," he predicted, stressing the importance, in time, for Google to capitalise on video ads as they are screened on television.


2 min read

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Updated

Source: AAP


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