Drinks supplier Coca-Cola Amatil has won the support of its global parent to make an even stronger push into Indonesia.
CCA also plans to launch a new naturally sweetened product, Coke Life, in Australia and New Zealand as part of a big marketing push to freshen Coke's image and lift sales.
The company hopes the new initiatives will bring an end to falling earnings and return it to mid single-digit earnings growth in the coming years.
The new plans stem from a strategic review launched in May amid tough trading conditions and changing consumer tastes.
Profit dropped 16 per cent in the first half of 2014, and CCA announced in August it aimed to cut costs by $100 million in Australasia over the next three years.
The Coca-Cola Company will invest $US500 million ($A540.98 million) in CCA to help strengthen its position and expand in Indonesia.
"With a population of more than 240 million and a fast growing emerging middle class, Indonesia is a key growth market for CCA," managing director Alison Watkins said.
CCA is attempting to appeal to more consumers in Indonesia by launching lower priced products in a wide range of packages, and needs higher levels of capital investment to meet demand.
The injection of funds from The Coca-Cola Company will help accelerate the expansion of production, warehousing and cold drink infrastructure in Indonesia.
The US-based soft drinks giant - which holds a 29.2 per cent stake in CCA - will take a 29.4 per cent stake in CCA's Indonesian subsidiary.
In Australia and New Zealand, CCA will launch a new summer marketing campaign aimed at "bringing back the magic" of Coca-Cola soft drinks.
The launch of new products will begin with Coke Life in April 2015, part of its strategy to produce drinks it claims are better for consumers.
Coke Life is a lower calorie and naturally sweetened variation of Coke.
Drinks in smaller packages and at lower prices also will be available.
CCA also aims to grab a greater market share in the "stills" category of drinks, which includes fruit juice, water and sports drinks.
It intends to transform its SPC canning business by modernising production facilities, revitalising the brands and cutting costs.
The company will also build its alcoholic drinks portfolio in Australian and New Zealand.
Ms Watkins said CCA was confident the combination of revenue and cost initiatives underway would restore the business to growth.
But the pace of recovery would depend on the success of revenue initiatives in Australia and Indonesian economic factors, she said.
Shares in CCA were up 39.5 cents, or 4.55 per cent, at $9.075 at 1336 AEDT.
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