Unique films from countries like Samoa, Vietnam and India are all being given a chance to be shown on the big screen.
Big budgets, big stars and flashy special effects have helped films like Spiderman: Homecoming and Baby Driver gross tens of millions of dollars in Australia.
But not every night is a big seller for Hollywood blockbusters.
Mondays and Wednesdays are usually a bit quiet at local cinemas, and that is something David Doepel wants to take advantage of.
He is chief executive of a new, Perth-based business called Demand Film.
"Demand Film is like the AirBNB of cinemas. As a company, we've got relationships with cinemas all over Australia -- well, in fact, in six countries around the world now. We have a whole slew of movies, and we match movies and cinemas with people that want to see them."
The idea is to give some control back to the audience.
Social media is used to spread the word about a "cinema-worthy" movie that could take over an otherwise empty theatre.
If enough tickets are sold, films like One Thousand Ropes take centre stage.
The film, from Samoan-New Zealand director Tusi Tamasese, deals with themes of domestic violence.
The New South Wales Council for Pacific Communities' Moana Strickland says it is important the film gets shown in a community setting.
"Pacific and multi(cultural) and Indigenous (communities) are quite high in suicide, domestic-violence-related issues. It's really important that places like Event cinemas can show movies like that and raise awareness for our community. And the tickets were quite cheap, so that helps!"
The cinema and Demand Film each take a portion of the ticket sales.
The promoter for this screening, Usufono Filipo, chose to donate her share to a local charity.
"It brings communities together, brings peace, brings a good sense of camaraderie. As well as, it benefits everyone in the long run. You build friendships, relationships, and you think well of each other, so that's what we need nowadays."
Even though streaming services like Netflix have made it easier than ever to have an entertainment night at home, Australians typically love going to the cinema.
Statistics from Screen Australia indicate more than 70 per cent of people go at least six times a year.
It is hoped the community events will add a bit more diversity to the line-up.
Films from other countries, including India and Vietnam, are also being screened at the moment.
This viewer at One Thousand Ropes says community-based films for the communities themselves can be special.
"It's something unique, something we can be proud of as Polynesians. It's totally different from what you normally get from Hollywood or something like that. So, to have a community-based (film) featuring community-based issues, that's why we've come out to watch it."
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