Death toll in London blaze rises to 30

The death toll in the London tower blaze has risen to 30, police say.

The death toll in the London tower blaze has risen to 30, police say. (AAP)

At least 30 people have died in the Grenfell Tower fire, police have revealed.

Metropolitan Police commander Stuart Cundy confirmed the death toll as he spoke near the scene of the devastating blaze in west London on Friday.

"I'm able to say at this point in time at least 30 people have died as a result of this fire," he said.

Mr Cundy said the victims included one person who had died in hospital.

"There is nothing to suggest at this time that the fire was started deliberately," he added.

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