Discovery resumes Olympics rights talks with German broadcasters

FRANKFURT (Reuters) - Discovery Communications has resumed talks to sub-license broadcast rights for the Olympic Games to German state broadcasters ARD and ZDF, the U.S.-based company and ARD said on Tuesday, confirming a newspaper report.





"We cannot comment in detail on ongoing negotiations, but we can confirm that talks have resumed," a spokesman for Discovery said in an e-mailed statement.

Germany's Frankfurter Allgemeine Zeitung had reported late on Monday that the renewed negotiations were focussed on the 2018 Winter Olympics in Pyeongchang, South Korea, for the moment, but said a cooperation on subsequent Olympic Games had become more likely.

In 2015, Discovery won the European broadcast rights for the Olympics from 2018 to 2024 for 1.3 billion euros (1.15 billion pounds), beating national public broadcasters such as the BBC and France Television.

It had been expected to pass on some lucrative rights. But last November ARD and ZDF said they would not show the Olympic Games for the first time, having failed to clinch a deal.

Media reports have said the two sides disagreed on the price of the sub-licence, with ARD and ZDF wanting to pay no more than 100 million euros for the broadcast rights in Germany and Discovery demanding at least 150 million.

Discovery said in its statement on Tuesday that its goal was to bring the Olympic Games to a larger audience than ever before.

"In Germany, ARD and ZDF have a long tradition of broadcasting the Olympic Games, and both the audience and partners respect the knowledge and experience that they can bring to the table," it said.

"That is why we invited them, also as broadcaster of the 2018 Paralympics, to join us in a broadcaster meeting in Pyeongchang."

ARD said it was "of course" in talks with Discovery.

"We already said last year that we would try to buy sub-licences for the Olympic Games at acceptable terms," ARD sports coordinator Axel Balkausky said in an e-mailed statement.

"But there is no agreement yet, so we cannot comment further on this topic," he said.





(Reporting by Maria Sheahan; Editing by Mark Potter and Jane Merriman)


Share
2 min read

Published

Source: Reuters


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world