Disney launches digital movies app

The launch of Disney Movies Anywhere coincides with the release of hit film Frozen on digital platforms.

Disney is launching a digital movies app that allows fans to store movie purchases online and play them back over Apple devices and computers.

Users who link the app account to Apple's iTunes digital store will receive a free copy of The Incredibles.

The app is built on The Walt Disney Co's KeyChest technology, which stores and records consumers' purchases of digital movies on distant servers.

The app also recognises codes that have enabled digital downloads of Disney movies since 2008.

KeyChest is similar to UltraViolet, a digital locker system supported by a wider range of studios such as Warner Bros, 20th Century Fox, Universal, Sony and Paramount.


1 min read

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Source: AAP


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