Faster, healthier - and not just pizza.
Domino's has dropped the "pizza" from its brand name and will aim to serve more than just Italian dish over the next two years as tech advances allow it to consider menu expansions.
"We do intend to play and experiment with other food groups... it won't just be pizza," said chief executive Don Meij.
"To be able to continue the size and scale of growth that we have the ambition to deliver, we need to go after hamburgers, fried chicken and sandwiches."
"We're no longer Domino's Pizza, we're Dominos."
The announcement comes as Domino's lifts its half year net profit 48.84 per cent to a record $43.3 million off strong sales growth across its businesses in Australia, New Zealand, France, Belgium, the Netherlands and Japan.
The stellar results sent the market darling's share price rocketing to a high of $61.99, an 18 per cent lift in early trade.
Shareholders received an improved dividend of 34.7 cents a share, up 10.1 cents from 24.6 cents last year.
Bouncing off the growth, Mr Meij said, the company's home business had become so technologically savvy it could now branch out into other food.
"One of the things we're very proud of is that we are the largest real time delivery business in Australia and New Zealand... and as we get more efficient with our technology and systems, that's opened our doors to what sort of products we could expand into in the future," he said.
Domino's already has a big chicken-based offering and dessert range on its menu and is rolling out an upgrade to its suite of convection ovens that will halve cooking time to four minutes.
Tech innovations were at the heart of its sales increase, with its SMS emoji ordering service and the implementation of GPS driver tracking nationally driving like-for-like sales in its home Australian and New Zealand market up 13 per cent.
Earnings doubled for its European network, which will grow in the second half to include Domino's acquisitions of 89 Pizza Sprint stores in France and the market-leading Joey's Pizza chain in Germany.
Growth also continued into the 2016 second half, with the company reporting like-for-like group sales up 10.5 per cent so far.
The group has also lifted its earnings forecast for the year to 35 per cent, from 30 per cent, and reiterated its new store target of 460-500 openings including the European acquisitions.
DOMINO'S SALES CONTINUE TO RISE
* Net profit up 48.84pct to $43.3 million
* Revenue up 29.6pct to $445.3m
* Partly franked interim dividend of 34.7 cents, up from 24.6 cents.
