Domino's has set its sights on becoming the fastest option in fast food by promising to deliver pizza within 15 minutes, for a price.
The company is introducing 15 minute and 20 minute guarantees in a move it hopes will lure customers away from drive-through hamburger joints, which have been a faster option than pizza delivery for many in the past.
"That whole process of going out and getting that burger or fried chicken and getting it home takes longer than 15 minutes," chief executive Don Meij told AAP.
"We can now do it in the comfort of your own home and we'll do it within 15 minutes, very often in 12 or 13 minutes."
Customers will pay an extra $5 to get their pizza within 15 minutes and $3 to get it within 20 minutes.
Vouchers for a free pizza will be handed out if the order arrives late, though the guarantees will only be available to customers who live within a certain travel time of a Domino's store.
Mr Meij said the company was able to offer the guarantees because the growth of its store network over the past decade meant drivers had to travel less to reach customers, while the recent launch of its online delivery tracker had helped make the delivery process more efficient.
Domino's announced the move as it unveiled another healthy full year result, which included a better-than-expected 40 per cent increase in net profit to $64 million.
It also forecast another 20 per cent lift in profit for the year ahead, though the company has a record of under-promising and over-delivering on its guidance.
But the result was not enough to satisfy shareholders, given the company's high valuation, which sits at well over 50 times earnings, and Domino's shares were down 44 cents at $40.71 at 1415 AEST.
"The numbers are good, you can't deny that, but the PE-ratio (price-earnings ratio) at 56 times is way, way, way too high to justify what is a very good result," IG market strategist Evan Lucas told Sky News.
The pizza maker has grown its earnings strongly over the past decade by rapidly rolling out new stores, expanding into Europe and Japan and introducing innovations like the delivery tracker.
And Mr Meij, who has been with the company for 28 years, starting out as a delivery driver in 1987, is confident the good times will continue as Domino's looks to roll out another 1,100 stores - roughly the number it has opened in the past decade - in the next five years.
A third of those will be in Australia and New Zealand, where Mr Meij says the company still has room to grow.
"Our stores are beyond capacity, we desperately need more stores to get closer to the customer."
DOMINO'S TAKES A BIGGER SLICE
* Net profit up 40pct to $64m
* Revenue up 19pct to $702m
* Final dividend up 8.2 cents to 27.2 cents per share.
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