The London Fire Brigade has confirmed at least 17 people died in the Grenfell Tower fire, a toll that's expected to rise dramatically.
Jessica Urbano, 13, is among those missing, with family and friends using Twitter and Facebook to search for her.
"If anyone sees Jessica she should come to The Harrow Centre where the family are waiting for her," her aunt Sandra tweeted.
The family has been checking local hospitals following reports she may have been seen getting into an ambulance.
"She was with a group of people in the fire escape, in the fire stairs, they live on the 20th floor and my sister-in-law was just coming back from work, as was my older niece," Sandra told The Mirror.
"Jessica called her to say this has happened and she was only a few minutes away. That's the last they've heard of her."
Friends and family of 27-year-old Mariem Elgwahry have also been searching local hospitals and community centres after she went missing.
"Please let me know if you see Mariem Elgwahry," a friend wrote in a social media post. "She was on the 19th floor Grenfell tower. Last someone heard from her was 2.30AM she was with her mum!!"
Appeals have also gone out for any information on Khadija Saye, an emerging artist, and her mother, Mary Mendy.
"My aunt and cousin are stuck in the fire at the Grenfell Tower in Latimer and we are unable to get in touch with them. May God be with them all," wrote Adz Mendez, Ms Saye's cousin.
British Labour Party MP David Lammy and his wife Nicola Green have also appealed for any information.
"If you have any information about Khadija Saye pls contact me. She is our dear friend, a beautiful soul and emerging artist," Mr Lammy wrote.
Ms Green told The Guardian Ms Saye had been sending Facebook messages from her flat on the night of the fire because her phone wasn't working.
"She was on Facebook saying she was unable to get out of the flat, that the smoke was so thick," Ms Green said.
"She was saying she just can't get out and 'Please pray for me. There's a fire in my council block. I can't leave the flat. Please pray for me and my mum'."
Hamid Ali Jafari said his 82-year-old father Ali Yawar Jafari was missing after trying to escape the blaze.
"He was with my mother and sister in the lift and she said the lift stopped on the tenth floor and he said there was too much smoke and he couldn't breathe and he got out of the lift and then the doors shut and it didn't stop again till the ground floor," he said.
A family has also been searching for 57-year-old Saber Neda, who had told his wife and son to flee their top-floor apartment.
Mr Neda's nephew, Reshad Habib, said he stayed behind because he was injured.
"He said they should go and he would follow," he said. "We all don't know the exact reason why he waited behind, but we think he was injured or something.
"They were both taken to hospital. We don't know how they are. We haven't heard anything from my uncle since."
West London rally together for Grenfell Tower victims
Residents told to stay in apartments
Francis Dean said his sister Zainab had been instructed by firefighters to stay in her 14th floor apartment with her two-year-old son Jeremiah.
"My sister called me to say there was a fire in the tower," Mr Dean told The Telegraph. "I told her to leave by the stairs but she said she had been told to stay inside her flat.
"That was in the early hours of today and I've not heard from her since. I fear the worst."
Mr Dean said at one stage a firefighter borrowed his phone and repeatedly told Zainab to keep calm and that they were coming to get her.
"But then he handed me the phone and said to me 'Tell her you love her'," Mr Dean said. "I knew then to fear the worst. The phone went dead and I couldn't talk to her.
"I don't understand why she was told to stay where she was. I was urging her to escape by the stairs. I'm so upset."
Mr Dean described his nephew, Jeremiah, as "a wonderful boy" who was "always happy, always smiling".
Other relatives said their loved ones ignored instructions to stay put.
Jamal Ali said his aunt Zainab Ali ended up fleeing to safety with her five children.
"The police were telling her to stay inside, but she ran down the stairs with her kids and managed to get away," he said. "Otherwise she'd be dead."
Mr Ali also said other relatives in the block had told him the fire alarm had only begun to sound 30 minutes after the fire started.
Share
