In every presidential election since 1964, voters in Utah have voted Republican by a margin of at least 19 per cent.
But not this year.
The predominantly female and Mormon electorate is turning away from Republican candidate Donald Trump - but staying away from Democrat Hillary Clinton, too.
One recent opinion poll had both attracting 26 per cent support, with 40-year-old former CIA officer Evan McMullin not far behind at 22 per cent.
Mr McMullin, a former Republican, is getting hopeful.
"There's an incredible groundswell here. We're noticing online a 1600 per cent increase of engagement. We're surging in the polls, we plan a little event and it turns into a big event, we're just very excited. We see a lot of good signs that we have a chance to prevail here."
Cookie Allred is a lifelong Republican voter, but, this election, she is campaigning against the party that has always got her vote.
"I think Donald Trump is an affront to humanity, actually. He terrifies me. I absolutely think he will put us in World War Three if he's the president. And Hillary Clinton is ... I haven't always agreed with her politics, but she's calm, she's steady, she is probably one of the most brilliant women in politics, and she's been in politics for a long time. Nothing's going to surprise her. She's going to keep our country safe."
Another Utah voter who identifies himself only as Arthur makes his living on the land.
The farmer says the choice is clear.
"You've all probably heard of John Wayne, what a great cowboy movie star that he was, and he once made a statement that life is tough but it's tougher when you're stupid. And I'm not saying anybody is stupid. What I'm saying is it's important to vote intelligently and to vote intelligently. You need to vote for Hillary Clinton."
That was also the message from the leading newspaper in Salt Lake City, the Deseret News.
For the first time in 80 years, it went as far as to publish an editorial that called for Donald Trump to end his run for the presidency.
Hal Boyd is the paper's opinion editor.
"We asked Donald Trump to step aside. Given his comments, we felt it was inappropriate for him to continue to shoulder around the conservative principles of the Republican party, and we felt as though we needed to speak out on what we saw as a moral issue."
Other Republican voters with misgivings about Donald Trump, such as this man named Rob, are still backing him, though.
He says the Republican National Committee in the state did its best.
"I don't know that Hillary Clinton has a real shot of winning here. However, a lot of the issues with her have been downplayed by the media and people who discuss it within the state, just based on their dislike for the Republican candidate. And from my impression, the RNC in Utah did as much as we could to avoid Trump being the nominee. However, he became the nominee, and he did so in record fashion by gaining more primary votes than any other candidate."
While there has been a clear shift away from Donald Trump in Utah, there is still enough support to have him in the closest of contests with Hillary Clinton.
Mark Greer is a Republican campaigner.
"Trump is prescient. He's able to see the future. That means he's very much a genius, he's smart. Those other people are covering their tracks, because they don't know what the hell they're doing, but Trump knows what he's doing. He's built fabulous buildings, fabulous businesses. The small percentage had to go bankrupt, you know, during bad economic times. Who's in charge of those bad economic times? Not him! Being a builder and watching projects come to life after several years of planning, that's the kind of guy I want running our country, a real businessman, a real economic leader."
