The board of 21st First Century Fox will weigh Comcast's $US65 billion bid to buy most of its film and television assets in a meeting on Wednesday.
The sit-down will take place a week after Comcast threw a wrench in the Walt Disney Company's plans to purchase the bulk of Fox in a deal valued at $US52.4 billion.
Comcast had previously tried to buy Fox's film and television assets, a collection of brands and labels that includes 20th Century Fox, Fox Broadcasting, and FX. However, its offer was rejected over regulatory concerns.
The Fox meeting had been pre-set before Comcast entered its spoiler bid, but recent events mean it will be topic number one at the gathering.
A recent court decision rejecting anti-trust claims and paving the way for AT&T to buy Time Warner has emboldened Comcast to make another run at Fox. At the very least, the media company hopes to drive the price up and force Disney, a chief competitor, to pay more for its prize.
Disney will have an opportunity to sweeten its own offer. As part of its deal with Fox, Disney has the right to make a new bid, and will be given five days to submit a new proposal. That goes into effect after the Fox board formally decides whether or not Comcast's offer is superior to Disney's bid.
A deal for Fox's film and television holdings is potentially transformative. Comcast projected that the combined companies would produce $US130 billion in revenue and $US40 billion of EBITDA on a pro-forma basis. Those kind of sales would enable the company to tower over media competitors, while giving them more resources to stave off digital challengers such as Netflix and Amazon, who are intent on disrupting old forms of viewing content.
A spokesperson from Fox declined to comment. Bloomberg first reported the date of the meeting.
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