West Coast coach Adam Simpson insists revenge won't be the dominant theme when the club returns to the MCG for Sunday's grand final re-match against Hawthorn.
The Eagles copped a 46-point hiding in last year's decider as the Hawks secured their third straight premiership.
Star quartet Jack Darling, Josh Kennedy, Nic Naitanui and Elliot Yeo were among the West Coast players to perform well below their best on the biggest stage.
But Simpson is adamant his side haven't dwelled on that performance, saying it would be unwise to use the prospect of revenge as a driving force.
"It's not our motivation. It's not the coaches' message," Simpson said on Friday.
"If that's individual players who want to have some sort of redemption on their performance and that motivates them, great.
"But it's not the collective message I'm throwing out to our players.
"I don't think you can live like that as a player - thinking back to last year."
West Coast started their season in dominant fashion with a 64-point trouncing of Brisbane.
In contrast, the Hawks struggled for consistency in a 30-point loss to Geelong.
Luke Hodge has been ruled out for at least the next month with a broken arm, with the Hawthorn skipper joining Bradley Hill, Liam Shiels and Jarryd Roughead on the sidelines.
West Coast have been boosted by the inclusion of prized recruit Lewis Jetta, who will make his Eagles debut this week after recovering from a calf issue.
Kennedy booted eight goals against the Lions last week.
But last year's Coleman medallist will be aiming to make a point against the Hawks this Sunday after being held goalless by James Frawley in the grand final.
"Frawley did the job on him last time and did it well," Simpson said.
"Mind you ... (his) supply dried up. JK plays a lot better when he gets lots of supply, so we need to help him as best we can."
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