Tech giant Google has purchased the startup Jetpac, creator of software that analyses the pictures cybernauts post on the internet and works up urban guides from the information it extracts from them, the Jetpac Web site says.
Founded in 2011 with headquarters in San Francisco, Jetpac compiles information from the photos that users post on social networks - for example on Instagram, the property of Facebook - and by means of an advanced system of artificial intelligence, creates guides with the information it extracts from them.
The usual pictures of food, buildings, people and decorative elements circulated by Instagram enrich the useful content of Jetpac's online guides to the habits, activities, curiosities and leisure-time possibilities that each city has to offer.
The monetary value of the acquisition has not been revealed.
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