Car maker Holden has launched a new advertising campaign to shore up support for the brand in the wake of the decision to quit local production by the end of 2017.
The campaign will run over the next two weeks and will feature on radio, television, outdoor advertising, in print and on digital platforms.
Executive director of vehicle sales Philip Brook says it aims to ensure customers understand the Holden brand will remain in Australia.
"Over the next four years we have hundreds of thousands of world-class cars and engines to build locally and sell," he said in a statement on Friday.
"Beyond that time, we will be offering world-class cars sourced for Australia from General Motors' global network."
The campaign will involve Holden customers and workers along with sporting identities who the company says volunteered their time including Collingwood star Scott Pendlebury, national netball representative Sharelle McMahon and V8 Supercars driver Garth Tander.
Holden's decision to end local car production will mean the loss of about 2900 jobs across its South Australian assembly operations and Victorian engine plant and engineering operations.
It remains unclear what impact the decision will have on domestic sales with the first figures since the announcement not to be released until the new year.
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