IAAF expecting full Bird's Nest for world championships

On July 18, Diack had expressed his concern at the slow rate of ticket sales for the Aug. 22-30 championships at the Bird's Nest stadium in the Chinese capital and urged local organisers to do more to promote the event.

IAAF expecting full Bird's Nest for world championships

(Reuters)





A further statement from the International Association of Athletics Federations (IAAF) on Thursday, however, said sales now indicated the stadium would be packed for the evening sessions and "90 percent capacity" for the morning heats.

"This is a magnificent effort from everyone involved with the local organising committee," the delighted IAAF president said.

"I can only reiterate what I said recently, I am now convinced that we will have a great atmosphere in the Bird's Nest stadium for the world's top sporting event of 2015, and I would like to thank our friends in China ... for stepping up their efforts in the promotional campaign.

"I am sure that these championships will capture the imagination of everyone who is in the stadium in person and the hundreds of millions of viewers on television around the world; and that they will leave a lasting impression and legacy, especially on the youth of China."

Large numbers of empty seats, especially on the morning of competition days, have long been a problem for the IAAF's biennial showpiece event.

That Beijing had already proved during the 2008 Olympics that athletics could attract big crowds to the Bird's Nest was a major attraction when the Chinese capital bid to host the event.

Organisers of sporting events in Beijing have in the past bused in groups of spectators to fill empty seats when ticket sales have not gone as well as expected.





(Reporting by Nick Mulvenney, editing by Greg Stutchbury)


Share

2 min read

Published

Source: Reuters


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world