Ibiza's reputation as Europe's top destination for young revellers is at risk as visitors are getting older, new figures show.
Travel agent Thomas Cook reports that millennials are moving away from the Spanish island in favour of more affordable clubbing experiences in Greece.
Over the past five years, one in six UK bookings have shifted from those under 30 to those aged 30-39, the firm said.
Many of Ibiza's former ravers are still making their annual pilgrimage to the White Isle, but are now in their 30s with more spending money and changing tastes.
This has led to a rise in demand for wellness sessions in the day, VIP party experiences at night and designer hotels, according to Thomas Cook.
The travel agent has also seen a six per cent increase in family holidays to Ibiza as the island's regulars move into the next phase of their life.
Meanwhile, Greek islands which previously had a reputation for quiet breaks are proving popular with young revellers.
Thomas Cook has seen bookings for Kos and Zante double for people aged under 25 since 2009, while demand from those over 50 has declined.
