International Cricket Council chief executive David Richardson says the global governing body will come down hard on players who 'sledged' or verbally abuse their opponents at the upcoming World Cup.
The former South Africa wicketkeeper also said officials were determined to continue their campaign against illegal bowling actions and added he was confident the World Cup would not be blighted by match or spot-fixing.
Several high-profile incidents in recent months have led former Australia captain Ian Chappell to say he fears it can only be a matter of time before things get so heated that a physical clash ensues.
India's ongoing tour of Australia has been marred by numerous verbal spats, with Cricket Australia chief executive James Sutherland taking the unusual step of publicly telling David Warner to "stop looking for trouble" after the opener's latest flare-up saw him demand India's Rohit Sharma "speak English" during a one-day international in Melbourne on Sunday.
Richardson said he was confident the existing system, whereby match referees oversee disciplinary punishments at major international fixtures, could cope with "disrespectful behaviour".
However, he insisted the ICC had been stressing to on-field umpires the need to stop such conduct at its source, with the World Cup in Australia and New Zealand now less than a month away.
"Over the last six months, or even going back further to the last Ashes series, there have been too many examples of player behaviour going too far and overstepping the boundaries of acceptability," Richardson told icc-cricket.com.
"The amount of sledging and disrespect shown by players to each other was bad.
"Since then, we have done a lot of work with our umpires and match referees to ensure they are much more pro-active in terms of policing behaviour on the field and - when players do overstep the mark - taking appropriate action."
He added: "Over the last three or four months, you have seen 12 ICC code of conduct charges laid against people for exactly that - disrespectful behaviour on the field.
"For the ICC Cricket World Cup 2015, it will be no different - and at all pre-event briefings with the teams, the match referees will be making sure that message is delivered loud and clear."
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