The Indonesian government has deployed "peace envoys" into cyberspace.
Their mission: to foster tolerance in a space littered with terrorist chatter, conspiracy theories, hoax news and extreme views.
But the success of this latest tactic in the battle for hearts and minds in the world's most populous Muslim nation remains to be seen.
Two years after the Indonesian government temporarily banned 22 websites for 'radical' views, it continues to grapple with how to manage online content.
They have announced anti-hoax units to fight 'fake' news and last month placed a partial ban on the instant messaging service Telegram for allowing radical and extremist views to be spread.
The ban has since been overturned.
Now Indonesia's National Agency for Combating Terrorism (BNPT) has trained 60 bloggers and IT experts to be "peace envoys" - spawning five new websites promoting tolerance.
"The most troubling thing now is the virtual world. We all know the problems in cyberspace, how incessant (the information) is in the virtual world ... how it makes things happen, which should not happen," BNPT's deputy for prevention, protection and de-radicalisation Abdul Rahman Kadir said at the launch late last month.
But just how effective these sites will be is yet to be seen. One website recorded just under 200 visitors by mid-August.
Savic Ali, is the fast-talking director of the long-running for the website of one of Indonesia's largest Islamic organisations, the Nahdlatul Ulama (NU).
Their website receives around 1.2 million visits a month.
But he says they are outmanned and outnumbered by what he describes as radical Islamic websites.
"There are many reasons why radical websites dominate our online world. They started earlier than us and they are more active than us," he said.
Among the common narratives is a campaign for an Islamic political system and a feeling that Muslims are being treated as second-class citizens.
"(They) create a burden, fortress, a wall between people based on religion. This is very bad for us in the this 20th century," Mr Ali said.
"If we can promote promoting three values (moderation, proportionality and tolerance), this will be very positive to Indonesia."
As part of this bid, NU is this month meeting with representatives from Facebook in order to receive training on utilising the social networking site, they are also trying to produce more video content.
Dr Ross Tapsell, a researcher of Indonesian media from Australian National University, said the government needs to focus more on building credible media, and less about anti-hoax units and creating content.
"Credibility in mainstream media has declined due to the partisan nature of media ownership and the decline in quality journalism more generally ... As quality journalism declines, concurrently poor disinformation rises," he told AAP.
He said the education curriculum is also not keeping up with the needs of Indonesia's rapidly changing digital society, and more needs to be done to improve the population's digital literacy.
Both Dr Tapsell and Mr Ali agree the question of why young people are accessing radical website needs to be more effectively addressed by the government.
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